Ohio State fans flock to Eastwood Mall for Buckeyes merchandise

Ohio State fans flock to Eastwood Mall for Buckeyes merchandise

NILES, Ohio (WYTV) — Sales of Ohio State football merchandise have been “pretty brisk” at the Everything Buckeyes store following the Bucks’ Sugar Bowl win, according to the store’s co-owner.

Ohio State’s 42-35 victory over Alabama in the College Football Playoff semifinal inspired hundreds of fans to pick up scarlet and grey apparel, and it sent the owner of Everything Buckeyes on a 3 a.m. trip to Columbus to pick up 500 official Sugar Bowl t-shirts.

“That’s the shirt everyone has been waiting for,” said Jeff Lyda, the co-owner of the Eastwood Mall store. “It’s being part of the team. The team celebrated with this shirt, so that’s a really big deal for a lot of people.”

Lyda said merchandise sales in December were up about 20 percent over the previous December, helped by the Buckeyes’ berth in the Sugar Bowl national semifinal game. And Ohio State’s victory, earning the team a spot in the National Championship, added to the pace of sales for January.

“It’s been really crazy in here,” Lyda said, adding that he was operating on one hour of sleep. “Since this morning, we’ve had two trips to Columbus to pick up special shirts.”

Fans of all ages packed into Everything Buckeyes to purchase championship merchandise, including the man who coached Urban Meyer when Meyer was a student at Saint John High School in Ashtabula.

“Now with Urban there, he’s elevated [the program] just a little bit,” said Paul Kopko, who coached Meyer in the early 1980’s. “And I think we’re in for many, many fine years of excellent football.”

Lyda noted that he has already placed his order for more National Championship merchandise. Provided the Buckeyes beat the Oregon Ducks on Jan. 12 at Cowboys Stadium in Arlington, Tex., his store will be stocked with official Ohio State National Champions apparel.

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