Hometown Hero gives back through Canfield business

Shelly Colucci is the owner of Pure Cycle Studio, but she does much more than teach spinning

This week's Hometown Hero turns exercise and passion into help for the community.


CANFIELD, Ohio (WYTV) – This week’s Hometown Hero turns exercise and passion into help for the community.

Shelly Colucci is the owner of Pure Cycle Studio, but she does much more than teach spinning.

Colucci and the instructors host many events that benefit different charities, like the “Turn it Purple Ride,” to raise money for pancreatic cancer, as well as a team bike ride for Multiple Sclerosis research that raised $5,000 its first year. Most recently, the group held a car wash to buy a local girl an adaptive bike.

“Shelly is a Hometown Hero because she never says no. She’s always giving to others. She’s just an amazing person,” said Candace Heinbaugh, an instructor at Pure Cycle.

Instructor Missy Schmitt said Colucci is encouraging of others’ ideas as well.

“Any crazy idea that I have, whether it is collecting toys for kids or having a car wash in a thunderstorm, she never says no,” she said. “She lets us do whatever we want for whatever cause we feel passionately about.”

Colucci said events, like the Turn it Purple Ride, hit close to home for those at Pure Cycle.

“One of our rider’s sisters passed away from pancreatic cancer, and we’ve done that event for two years,” she said.

Colucci said Pure Cycle’s charitable events continue to grow. This year’s ride for MS had to be moved to the Canfield Fairgrounds and raised more than $38,000 for the cause.

Colucci said she has always wanted to give back to the community through her business.

“You have to give, because when you’re done from this Earth, they say you can’t take it with you, but you can leave your footprint here, “she said. “What you do is immortal. The things that you do for others can never be taken away.”

Staff said while community benefits are numerous, they’ve also noticed a positive change in their lives while working at Pure Cycle.

“This place has changed my life. So many people have walked through this door. The spin class is just the bonus,” Schmitt said.

“It’s not just about a spin studio, it’s about community, and she is a pillar in our community,” Heinbaugh said.

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